Hull, deck and cabin, configured before the layup.
Boats sell at shows, in ten-minute windows, from a hull that's never the one the buyer wants. A configurator gives every dealer and every booth the whole range: gelcoat, canvas, upholstery, power and electronics, with a priced spec at the end.
Built in Goshen, Indiana Typical build ~$8,500 (annual plan)
The boat show is four days. The decision takes four months.
A buyer walks the dock, climbs three hulls, takes a brochure and goes home. From then on your boat is a folded piece of paper on their kitchen table. With a configurator, the boat goes home with them.
- At the show · Day 1–4
Ten minutes on your hull. Your best salesperson meets hundreds of people and remembers a few.
- At home · Week 2
They rebuild it in their own gelcoat and send the link to whoever signs the check.
- Comparing · Month 2
Others answer with a spec sheet. You answer with a priced build the buyer made themselves.
- The order · Month 4
It arrives as a configuration: hull, power, canvas and electronics, ready for the yard.
What a marine configurator has to get right
Gelcoat, canvas, upholstery
Hull and boot stripe, T-top canvas, vinyl and stitching. Every combination, none counted against your price.
Power and electronics rules
Twins exclude the single-engine bracket; the big display needs the upgraded harness. Impossible builds never reach your yard.
Cabin and deck, from inside
Berths, head, galley and seating. The buyer walks it, which is how a cabin has always been sold.
A priced spec for the yard
Requests arrive as a sealed Build Sheet with your part numbers and prices, routed to the dealer it came from.
Works at the show. Works on the dock.
The same embed runs on a booth tablet, your dealers' sites and a phone with two bars of signal. No app, no install.
Each place is billed to you, never to your dealers.
It reaches the browser encrypted, and the key lives only inside the session. Requests are sealed, and each dealer sees only its own.
What boat builders ask us
Can it be ready for the next boat show?
Usually, if we start about two months before. Tell us the show date on the demo and we'll plan backwards from it.
Our options depend on the engine choice.
That's what option rules are for. What requires what, and what excludes what, is set once and enforced on every build.
Does it work on a tablet at the booth?
Yes. It runs in any modern browser on a tablet, a phone or the big screen on your stand.
We only have photos and brochures.
That works. Photos with main measurements are enough to start, and we can come and measure a hull.
Start with one hull.
We build one real hull from your range in full, and you review it before we talk about the rest. Ideally in time for the next show season.
See it on a unit like yours.
20 minutes at your office or by phone. You leave with a plan and a ballpark price. No obligation.