Cabinetry

Founding slot open

Door style, stain and hardware — decided in one sitting.

Cabinetry is sold from a wall of door samples and a laminate binder, and then the homeowner goes home and changes their mind twice. A configurator puts the whole door programme in the room they are actually renovating — and returns the choices to you as a cut-ready specification.

  • One door programme rebuilt first, before anything is agreed
  • Finishes are never counted

Your catalogue is enormous. That is the problem and the opportunity.

Eight door styles across forty finishes is three hundred and twenty combinations — none of which exist as a photograph, and all of which a homeowner wants to see on their own wall before signing.

So the showroom hands them a sample door, and the decision moves to a kitchen table with a phone full of Pinterest screenshots. Whoever shows them their kitchen first wins the job.

Where the job is actually lost

  • day 1Sample door goes home in a bag
  • week 1Second quote from another shop
  • week 2“Can we see it in sage instead?”
  • week 3Designer revises the quote, again
  • week 4Job goes to whoever answered fastest

A configurator collapses those four weeks into one evening — and the revisions cost your designer nothing.

The doors the configurator is built from.

Your door programme and one finished kitchen — photographed once, then rebuilt so every finish exists.

A finished kitchen photographed for the configurator build

Built for cabinet shops

Where it earns its keep in a cabinet shop.

Less about spinning a door, more about what happens to your designer's week.

Every finish, on their own layout

Door style, stain, paint, hardware and countertop swapped in place — three hundred combinations, and no photography bill for any of them.

Revisions stop costing you hours

“Show us sage instead” becomes a click the homeowner makes themselves, not an evening in your design software.

A cut-ready specification

Door and drawer counts, style, finish and hardware arrive as a sealed Build Sheet in your own numbers — the sheet the shop floor works from.

Designers and dealers sell it for you

Every kitchen designer, builder and showroom you supply can embed the same configurator — each one its own place, requests routed back to you.

Payback

Count it in deals, not in percentages.

Three numbers you know off the top of your head. We show what one more sale is worth, so the quote we send has something to be measured against.

Units you sell a year

Everything that leaves the shop in twelve months.

40

Average price per unit

List price, before the dealer discount.

$45,000

Gross margin

What is left after materials and shop labour.

25%

One more sale puts $11,250 of gross profit in your pocket.

A first year with a configurator costs a few sales like that, not a few dozen. We name the exact figure once we know your line-up.

Gross margin on one sale
$11,250
Your gross profit for the year
$450,000

Estimates, not promises. We quote no lift percentage: nobody has measured one on your lineup. Views, builds and requests are counted from day one — in a quarter the number is yours. What the price is made of →

Start with your best-selling door.

One door programme rebuilt before anything else is agreed — with every finish you offer, at no extra cost.

NextModular HomesLet a family walk the house before the foundation is poured.Read onNextHow it worksYour part takes an afternoon. Ours takes a few weeks.Read on
Not ready for a call?Send your door listWe'll come back in writing with what your configurator would include and what it would cost.Get it in writing